UNIONS LAUNCH AD BLITZ IN NATION'S KEY MARGINALS AGAINST UNFAIR IR LAWS

15 April 2007

Australia's most marginal federal Liberal seat will lead off a national advertising campaign against the federal government's unfair work laws.

The message of the campaign is that the IR laws have made workers sitting ducks, and that slowly but surely, they will lose their pay and conditions.

The campaign will have a double impact, with television and advertising beginning in South Australia and nationally today, along with a matching, massive letterboxing campaign targeting marginal seats.

Some 50 volunteers will today begin delivering 10,000 leaflets to voters in the southern suburbs electorate of Kingston, held by the Liberals by a mere 0.1%.

Volunteers will also begin delivering leaflets to voters in the other key marginal electorates of Makin and Wakefield.

SA Unions Secretary, Janet Giles says the aim is to show workers what they stand to lose, and win their support to overthrow the Coalition and restore fairer laws.

"The sitting duck analogy is very apt. Workers are in the government's crosshairs, and their entitlements are being shot to pieces."

"It's important to realise that NO WORKER IS IMMUNE. Every single employee in Australia has the potential to have their rights stripped away by these work laws."

"The voters in marginal federal seats have a crucial role to play in securing Australia's future. Their vote will be the difference between low pay and unfair conditions, or a balanced system that strengthens our nation's future", she says.